Public Relations Manual

Chapter 3.
Rules For Working With The News Media
(By Samuel Weber, Editor, Electronics Magazine)

1. Become familiar with the major publications for reaching your audience and know what kind of information they need.
   
2. Establish and maintain regular communications.
   
3. Always be honest.
   
4. Don't be afraid to say, "I Don't Know," but be willing to find someone who does.
   
5. Be available.
   
6. If you've promised a story exclusively to one publication, honor your promise.
   
7. Maintain the schedules agreed upon with the publication.
   
8. When you supply written information to an editor, make sure it's accurate, clear and complete.
   
9. When talking to an editor, determine his level of understanding about your organization.
   
10. Never threaten or cajole an editor with advertising.

Chapter 4. Meetings and Events

Public Relations Manual Table of Contents

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